You CAN grab a huge number of leads and clients at a trade show IF you are at the right trade show. Once you find apt events, just get a visually stunning custom exhibition booth design and offer the right offerings and deals on the floor, you will strike gold.
On the contrary, even after spending a fortune on some trade shows, you might not be able to gain promising returns. Avoid such situations by choosing the right exhibitions. Follow the essential steps suggested by top experts in exhibition stand design hamburg.
Step 1: Conduct a Detailed Internal Analysis
The first but also the most ignored step in selecting the appropriate exhibitions is a thorough self-analysis of your business. This idea may sound like a necessary choice for a new business, but it is crucial even for a well-established business entity. You need to know your business first to find suitable exhibitions for it.
Survey internal departments, explore industry info and the latest developments, and understand the marketplace to determine your brand’s footing in the industry. Use these insights as a yardstick to measure the relevancy of trade shows.
Step 2: Survey Your Customers and Prospects
After you determine your brand’s stature, you need to know your target audience. Conduct detailed surveys to ask your existing and potential customers about their objectives and behaviour towards exhibitions.
Use this insight to segregate the events having such an audience as attendees. You should also keep in mind, that just because your target audience is there, it is not necessary that your products and services will be the top items to be picked by them.
Step 3: Create a List of Probable Trade Shows
Make a list of potential trade shows, including the ones you have attended before and new prospects. Search for more shows through competitors’ websites, association websites, search engines and online directories. Use several directories to search events and verify the related information. You should not trust just one directory for every piece of information about the beneficial exhibitions for your business.
Step 4: Connect and Consult Organizers
After you make a list of probable trade shows with bits and pieces of relevant information, it is time to connect with their organizers. Ask them whether their show gets audited or not. You should prefer audited shows because audits signify transparency through verified data. Collect vital information like attendance and other figures about the show. These data will be utilised during the stage of scrutiny.
Step 5: Scrutinise Each Event Thoroughly
Now you have already surveyed attendees and have crucial information about their demographics, buying plans, and interest in your products or services, you are a lot closer to finding the best exhibitions for your brand. Analyse and compare all the shows in your consideration and you will get a clear picture of the shows you can participate in.
Hire Radon SP. Z O.O. for Smooth Trade Show Experience
Partner with Radon SP. Z O.O. and get a step ahead of the trade show game. They are the best destination for modular exhibition stands design company in Hamburg and offer turnkey services. From acquiring industry insights to building double decker stands, they can conveniently accomplish all your trade show-related needs.
Leverage their experience and expertise in comprehensive exhibition stand services to make your exhibition journey stress-free and successful.